I am a marketing major in college, and my family thinks that I know everything. When my mother called and told me that my father was having a rough time making a profit at the car lot, she asked me what he should do. I did not have the foggiest idea, so I asked my instructor and he was able to give me a few ideas. The idea that really caught my attention was to use Automotive Direct Mail. It was a great way to get in touch with people that are having a hard time getting financed. I let my mother know what I had came up with, but I did not let her know that I asked for help.